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In search of the Obvious

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 In search of the Obvious Summary This audio book could upset a lot of people It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors—in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. The search for any marketing strategy is the search for the obvious. We are in an era of killer competition. Category after category is perceived as a commodity. This fact is the central reason the critically important function of marketing is such a mess. It's also why the average chief marketing officer barely lasts beyond two years in the job. In this audio book, marketing guru, Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention o...
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The Insanity of God

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 The Insanity of God Summary The Insanity of God is the personal and lifelong journey of an ordinary couple from rural Kentucky who thought they were going on just your ordinary missionary pilgrimage, but discovered it would be anything but. After spending over six hard years doing relief work in Somalia, and experiencing life where it looked like God had turned away completely and He was clueless about the tragedies of life, the couple had a crisis of faith and left Africa asking God, 'Does the gospel work anywhere when it is really a hard place? It sure didn't work in Somalia.Nik recalls that, “God had always been so real to me, to Ruth, and to our boys. But was He enough, for the utter weariness of soul I experienced at that time, in that place, under those circumstances?” It is a question that many have asked and one that, if answered, can lead us to a whole new world of faith. How does faith survive, let alone flourish in a place like the Middle East? How can Good truly ov...
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The Innovator's Solution

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 The Innovator's Solution Summary Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best-seller.
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The Innkeeper of Ivy Hill

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 The Innkeeper of Ivy Hill Summary Welcome to the English village of Ivy Hill, where friendships thrive, romance blossoms, and mysteries await. …The lifeblood of the village of Ivy Hill is its coaching inn, The Bell. When the innkeeper dies suddenly, his genteel wife, Jane Bell, becomes the reluctant landlady. Jane has no idea how to manage a business, but with the town’s livelihood at stake and a large loan due, she must quickly find a way to save the inn. Despite their strained relationship, Jane turns to her resentful mother-in-law, Thora, for help. Formerly mistress of The Bell, Thora is struggling to overcome her losses and find purpose for the future. As she works with Jane, two men from her past vie for her attention, but Thora has promised herself never to marry again. Will one of them convince her to embrace a second chance at love?As pressure mounts from the bank, Jane employs new methods, and puzzles over the intentions of several men who seem to have a vested interest i...
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In His Image

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 In His Image
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Informed Risk

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 Informed Risk Summary Mike Cavanaugh is a firefighter: he rescues people. Inviting them home isn’t usually part of the job description. But when he pulls Christine Palmer out of her burning house, something about the gutsy single mom makes him want to protect her, to make her life a little better. Only somehow Chris and her family end up giving Mike’s life new meaning, and he is happier than he’s been in years. He’s ready to love again. Chris wants to get back on her own two feet—sooner rather than later. When she no longer needs Mike’s support, will she be ready to risk her heart with him?
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Influence

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 Influence Summary Imagine knowing how the human mind works... having the power to influence and motivate people at will to buy your products and services... what would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind... and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you - and, more importantly, how you can use these tactics to double, triple, or even quadruple your income. I uncovered many of these tactics as a result of my ability to sell my own products or services through the power of words. Over the years, I've learned which approaches work, which approaches fail, and -- here's the secret you won't get anywhere else -- WHY they work.
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